"It's our job" means each of us doing our part to keep WNY bright and vital by: Keeping businesses open by shopping local and keeping our neighbors safe and employed by practicing COVID-conscious habits that curb the spread of the virus such as social distancing, washing hands, and wearing a mask.
It goes without saying that the 2020 pandemic changed life for each and every person around the world. Here in Western New York, we saw the economic progress we'd been making for the last 15 years come to a crawl as all but essential businesses closed for the spring months. Slowly, these establishments began to reopen, but not without new regulations and questions in the minds of consumers.
That's why we came together with the Buffalo Niagara Partnership to figure out what we could do to help keep our economy going. One thing became very clear. It would be the responsibility of us all to ensure our neighbors' businesses remain open. With that, a rallying cry was born.