Our primary reasons for collecting customer information is to help us deliver greater value to you and to improve your shopping experience with us. For example, we may use customer information to advise you about products, services, special savings, coupons and discounts we believe may be of interest to you, and to advise you of important information such as product recalls.
We collect Customer Identifiable Information from various sources, including the following:
In order to provide you with products and services we believe may meet your needs and interests, TOPS may disclose Customer Identifiable Information about you, your purchases and your shopping experiences with TOPS to marketing service providers that are utilized by TOPS to perform services for us, such as sending a direct mail offer from us to you. Importantly, we require these marketing service providers to sign a confidentiality agreement that prohibits them from using your Customer Identifiable Information for other purposes and/or from disclosing your Customer Identifiable Information to anyone else.
We may also provide your Customer Identifiable Information to a third party to complete your purchases. For example, if you use a credit or debit card to pay for your purchases at TOPS your card number and transaction information will be shared with the payment processor or card issuer. In addition, TOPS may disclose Customer Identifiable Information as required by law, as required to protect the rights or safety of TOPS or our customers, or in response to a specific law enforcement request. TOPS may also disclose Customer Identifiable Information to our affiliates, and may transfer Customer Identifiable Information in connection with a sale of its business operations, reorganization, merger, sale, joint venture or other disposition of the assets or stock of (or membership interest in) TOPS.
You may elect not to receive special offers by mail or e-mail. You may also prevent your Customer Identifiable Information from being collected if you shop without a TOPS BonusPlus®. Please keep in mind that if you elect not to use a TOPS BonusPlus® you may not be eligible for TOPS BonusPlus® savings or other TOPS BonusPlus® -based promotions such as TOPS Gaspoints® and other continuity and savings programs, including certain sweepstakes that require the use of a TOPS BonusPlus®.
Last Revised: May 6, 2014