Yield: 8-10 servings
Heat oven to 425 degrees F.
Combine seasoning ingredients; press evenly into surface of beef roast. Place roast on rack in shallow roasting pan. Insert meat thermometer so bulb is centered in thickest part, not resting on fat. Do not add water. Do not cover. Roast in 425 degree oven approximately 45 to 50 minutes for medium-rare to medium doneness.
Remove roast when meat thermometer registers 140 degrees for medium-rare, 155 degrees for medium.
Sprinkle cheese on top. Let roast stand 15 minutes. (The temperature will continue to rise about 5 degrees.)
Carve roast into 1/4-inch to 1/2-inch thick slices; season with salt, as desired. Serve with vegetables.
Please note that some ingredients and brands may not be available in every store.